GIAMMARCO AMOROSO
Giammarco , originally from Italy and based London , is a self-taught photographer with a unique perspective shaped by his career as a hairstylist in the fashion industry.
Traveling the world to teach workshops for hairdressers has helped him develop an eye for subtle, unconventional beauty. His work captures the raw, unfiltered moments of life, deeply connected to his own childhood experiences.
Growing up in a small Italian town, Giammarco was profoundly influenced by his grandmother, the central figure of his early years. Summer nights spent observing her and her friends engaging in various activities left a lasting impression on him. This connection to his past is reflected in his photography, where he focuses on the faces of older generations, believing they carry countless stories—some told, many untold.
In his words: "We live in a capitalist society, and much of the imagery we consume is designed to sell us a dream. Through my travels, I seek to go beyond the surface, diving into local cultures to capture the genuine people—the workers, the mothers, the aunts—those who never give up, who love unconditionally, who make your coffee before you even open your eyes. These are the people who keep cultures alive."
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